Manual Estrategia de la empresa internacional (Spanish Edition)

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Contents

  1. El marketing social en EspaÑa: SituaciÑn actual y estrategias para su desarrollo
  2. Administracion de Empresas - Licenciatura Online - Keiser University
  3. Bosquejo de Programa
  4. Business Administration, BA (BABA) – Licenciatura en Administración de Empresas ( en Español ) *
  5. Related eJournals

We intend to have it recognized and accepted by the whole scientific community, by professionals and society in general as well as involved bodies in particular.


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  • El marketing social en EspaÑa: SituaciÑn actual y estrategias para su desarrollo | SpringerLink;
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We back that growth will be possible with an increase in the number of programmes implemented within the individual field the root of social marketing and which will bring about structural and behavioural changes in society. Unable to display preview. Download preview PDF. Skip to main content.

Estrategias de MARKETING DIGITAL para los NEGOCIOS en 2018 - Conferencia (Elche)

Advertisement Hide. Social marketing in Spain: Current situation and strategies for development.

El marketing social en EspaÑa: SituaciÑn actual y estrategias para su desarrollo

This is a preview of subscription content, log in to check access. Google Scholar. Andreasen, A. En Bloom, P. Handbook of Marketing and Society. Thousand Oaks California : Sage, pp. CrossRef Google Scholar.


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Bandura, A. Bartels, R. Journal of Marketing , vol. Bickel, W. Blair, J. Bonaguro, J. Health Education , vol. Bossert, T. Social Science Medicine , vol. Buchanan, D. Health Promotion International , vol.

Administracion de Empresas - Licenciatura Online - Keiser University

Elliott, B. Esteban Talaya, A. Madrid: ESIC. Servicio al cliente: elemento clave. Empresa Mayorista, Empresa minorista. Understanding society, geopolitics and culture in the Middle East and Africa.

Bosquejo de Programa

Specific aspects of economic and business organisation. Design business strategies adapted to the specific features of the political, economic, social, technological and historical context in the Middle East and Africa. Understanding American society, geopolitics and culture. Design business strategies adapted to the specific features of the political, economic, social, technological and historical context in America. International expansion models for businesses. Phases and alternatives in the expansion of SMEs.

Successful cases. Recommended prerequisite: Marketing, Business Organization. Strategic and operational marketing tools for international marketing. Decision-making techniques and influence on the international markets. Assess the consequences of the selected marketing mix and adapt as necessary to carry it out globally. Processes, methods and systems used to plan, schedule and track projects. Economic and financial management of projects. Quality management. Design and implement dynamic international team projects and assess the risks they entail.

Leadership and authority. Organisation and motivation in work teams.

Business Administration, BA (BABA) – Licenciatura en Administración de Empresas ( en Español ) *

Conflicts in labour relations. Teams in international and multicultural environments.

Understand the impact of teamwork on designing company strategy. Learn to delegate and assign tasks. Learn to motivate people. Understand how to manage performance. Recommended prerequisite: Fundamentals of Marketing, Introductory Statistics.

Related eJournals

Market research design. Quantitative and qualitative market research methods and techniques. Data analysis and presentation of results. Carry out market research: define the sample size, select the appropriate means for carrying it out and present the findings in a suitable form. Estructuras: identificar y crear. Storytelling: presentaciones, datos visuales, diagramas.

E-mail marketing y social media. El proceso de ventas. Territorios y cuotas de venta. Organizar, coordinar y controlar las actividades de un equipo de ventas. Agentes internacionales. Courses: Financial Accounting, International Accounting. Assistant Lecturer at the University of Granada , Granada. From September Traineeship in the European Commission , Brussels. From March to July From September to September All the projects mentioned below were funded within the program Educational Innovation Project of the University of Granada.

I am the director of all of them. Unless otherwise noted this site and its contents are licensed under a Attribution-NonCommercial-ShareAlike 3. Updated Consultant on Digital Business Strategy. Link to summary in English of PhD thesis ].